THE NORTH RIDING PROJECT

McMahon used Moody’s real-life involvement in the funeral industry to create the character Paul Bearer.  In his portrayal of a very histrionic, ghostly manager, Bearer regularly communicated in his shaky, high-pitched voice and was almost always seen bearing an urn, which allowed his main protege The Undertaker to revive his strength.  The gimmick led to several storylines in which The Undertaker’s antagonists stole his urn, causing The Undertaker to lose much of his supernatural strength.

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