THE NORTH RIDING PROJECT

L.C: You were one of the art world’s best kept secrets.  When did that change?

R.P: Not until the gangs. Not until the photograph became more of an object. Not until the subject matter changed.  To the other magazines.  The semipopular ones.  The surfer, biker, lifestyle, cult magazines.  My “girlfriend” gangs weren’t like the Hollywood-Playboy-girl-next-door thing.  The girl in my gang is the girl next door.

“Richard Prince interviewed by Larry Clark” in Prince/4×4, 1998

4×4 is a hyperreal book focusing on Richard Prince’s speciality: his American vernacular. The book includes everything from pictures of the iconic Stardust resort and casino in Las Vegas, naked hippies, biker girls in leopard print, Playboy ephemera and his joke paintings.

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