THE NORTH RIDING PROJECT

Based on McLaren’s idea that young people were searching for the roots of their culture in primitive societies, the new store was to be called Nostalgia of Mud, a moniker McLaren stole from another of his heroes, Charles Baudelaire.  To illustrate just how deep into the muck and mire McLaren wanted the new line of clothes to go, he and Burton planned to remove the floor of the shop down to the basement and to erect a scaffolding platform that would lead patrons to a deep muck covered pit, in the middle of which would be a pillar surrounded by a primeval pool of bubbling mud mixed with motor oil for a viscous postindustrial look.

Bromberg/McLaren, 1989