THE NORTH RIDING PROJECT

Kolaburger released its first plant-based burger, the Sweet Tooth Vegan Deluxe, in 2022. The burger comprised two green-coloured, plant based patties topped with strips of lime Jello, vegan cheese, pickles, mint sauce, green tomato ketchup, Sour Apples, Soor Plums, and green jelly snakes.  The burger was discontinued the following year, following reports that a number of consumers had turned green after eating it.  Tabloid newspapers dubbed it ‘The Inedible Hulk Burger’.

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