Their commercials throughout the last few decades involve extreme sports, images of revolution, parties, extreme coolness. And all of this is just in their advertising. And it’s all sort of unhinged. Meanwhile, they’re just slopping together these burritos for us filled with beef and Doritos and ranch dressing and whatever they can think of to put in there. We’re all craving it; we want it. So it’s unhinged. And so I knew that would fit in well with the creative writing community. There’s nothing that unhinged in KFC or McDonald’s.
M.M. Carrigan in West-Knights/Purple
THE NORTH RIDING PROJECT 
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