THE NORTH RIDING PROJECT

A wave of women helped put drill on the map.  Among them was Shady, whose single “Go In” became an instant street classic. In the music video, director D Gainz perfected his manic, handheld shooting style, capturing all the girls on the block, out in the local chaos, in their gleefully mad comfort zone (one girl keeps up even while on crutches).  On the track, Shady gets two points across: the threats that come out of her mouth are very real, and she will look good while acting on those threats. The video also features the immortal scene of teenage rapper Katie Got Bandz, who would later drop drill classics like “I Need a Hitta” and “Pop Out,” joyfully swaying back and forth while gripping a miniature handgun.

Pierre/Pitchfork, 2019